During Lolita Lempicka's successful career in fashion design, she was brought to international fame by the launch of her legendary perfume "Lolita Lempicka", or "Le Premier Parfum". Launched in 1997 with a bottle in the shape of an apple, "Lolita Lempicka" has been at the top of the world's perfume sales ever since. In 2000 was released her first fragrance for men: "Lolita Lempicka au Masculin". In 2006 the mermaid-inspired "L" was created. In 2008, Lolita Lempicka released "Fleur Défendue" (Forbidden Flower) and "Fleur de Corail" (Coral Flower) inspired by her two first fragrances. In 2009, Lolita Lempicka launched "Mon Rose". The same year, Lolita Lempicka Perfumes opened their online store. In the fall of 2009, "Si Lolita" was launched and quickly became the third most successful feminine fragrance. Packaged in a four leaf clover-shaped bottle, "Si Lolita" explored new horizons in Lolita Lempicka's range of fragrances. The perfume muse was Charlotte Le Bon, the weather girl from Canal +, France premium TV channel. In 2010, "Lolita Lempicka au Masculin" fragrance was made available in eau de toilette "L'Eau Au Masculin". "Si Lolita" was also made available in Eau de Toilette in 2011. In 2012, the brand launched the first edition of "L'Eau en Blanc". In September 2012, Elle Fanning was chosen by Lolita Lempicka as the new face for "Le Premier Parfum". She stars in a new campaign, created by Yoann Lemoine, along with Woodkid. In September 2013, Lolita Lempicka launched Elle L'Aime, an incandescent white floral fragrance. The face of the fragrance is the model Sasha Pivovarova. In 2017, after 20 years of success, Mon Premier Parfum begins its most exciting period, that of its metamorphosis, affirmation, and challenges. The famous apple of Eden reveals modern forms and new facets. This jewel-bottle conceived as a piece of art also sublimates Sweet and So Sweet, Mon Eau and Elixir Sublime perfumes. The model and actress Thylane Blondeau is the new face of Mon Premier Parfum. She is the embodiment of the new millennium Lolita: an obvious beauty, assumed and connected. At spring 2018, Lolita Lempicka launches Mon Eau, a fruity floral eau de parfum with breathtaking freshness. In an eco-friendly approach, Mon Eau meets its commitment to the respect and protection of the environment and animals by being labeled vegan "One Voice ».
