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Lorenzo Villoresi (born 1956) is a perfumer in Florence, Italy. His study and travel in the Middle East has greatly influenced his work and some of his most important fragrances are Orientals, exotic perfumes of spices, amber, incense, resins, vanilla, sandalwoods and other aromatics. He continues in the long tradition of perfumery in Florence, arguably where modern perfume making began. The LV house opened in 1990 in the 15th-century family palace, overlooking the Arno.