Porsche Design

Porsche Design is a German product design studio and brand founded in 1972 by F. A. Porsche, the designer of the original Porsche 911, known for its high-end accessories including sunglasses, pens, and watches. The current legal instantiation of the company, Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG, based in Ludwigsburg, Germany, was formed in November 2003 as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group's accessories and licensing business into one single company. The company's activities are focused on the Porsche Design Studio (since 2015 Studio F. A. Porsche) in Zell am See, Austria, which also works for other companies in the field of industrial and product design, and the "Porsche Design" and "Porsche Driver's Selection" brands.